About My Pets Plus


For the dreamers...

It all started with a dream, to help people with their pets. In 1992 while on a family trip, Jim and Mary Joy told their children, Nicole and Christopher that they were going to start a pet supply store. It seemed from their love of animal and of their beloved Labradors in particular who had a skin irritation. After much research, after all, the pre-internet world wasn’t as it easy it is today, they found a great pet food and had the first pallet delivered to their garage. Our pets are apart of the family and we saw much impact nutrition can change the life of the a dog, we knew what our next step was.

The goal was simple, to provide great customer service, quality products, and to do our best to deliver a value anyone could afford. Pets Plus started as a garage based, delivery only business and soon, demand began to outweigh what we could deliver. In 1998 after several years of delivering to customers, Pets Plus opened their storefront in beautiful Bemidji, Minnesota, totaling less than one thousand square feet. Even as Pets Plus grew over the years, the approach to customers and the principals we hold dear never changed. Pets Plus would expand numerous times over the next few decades to meet customer demand.

In 2012 Mary and Christopher Joy, second generation pet food retailer started in the biggest and riskiest decision yet, to start a pet food company, North Winds Premium. North Winds Premium was inspired by the values that began over twenty-five years ago. First and foremost, was a nutritious pet food with the pets well being as the priority. Second, was responsibly sourced ingredients from trusted sources produced with a company that shared the same values. Third, was to make sure that our products could make a positive impact with the communities we serve and support.

All North Winds Premium products are store tested and pet approved by hundreds of customers and we strive to produce or carry the best products that we can, all at a price that anyone can afford. At Pets Pus we’re proud of our heritage, proud of the products that we have available, and proud that we offer more than just pet supplies.